Tales of a Blogger: March 2014

Greetings Team 2 and welcome to our Week 7 discussion!

Over the last few weeks we’ve read and engaged in discussions about social media goals, organization and strategy. This week we will dig a little deeper and zone in on metrics and measurement. Measuring our social media program is an important step of the process because it quantifies the program’s success and provides us with guidance on how well we are optimizing various social media tools. It is this guidance that allows us to evaluate what we should continue with and what changes are necessary to improve the success of our social media strategy.

Also this week we will use our blog to present an outline or draft of our individual Storify paper. You can use hyperlinks to your Storify account vs. posting text in your blog. Sharing this information will allow your teammates to provide assessments that will ultimately help you to improve your final Storify assignment. Remember, feedback is inclusive of praise, comments and constructive criticism.

Please see the syllabus for full assessment criteria. Keep in mind the following points:

This paper will be a digital format. Therefore, there is no specific "page" length.
The paper should contain only that content necessary to describe your social media management experience in the course.
This description will require you to explain your plans and policies for your social media activities on Blogger, Twitter, and Pinterest.
Present samples of your social media posts, tweets, and pins that illustrate how you used multiple social media channels to integrate your work and drive traffic to your blog; and present statistical analysis of data that describe the performance of your blog in terms of trends related to reach (e.g., page views) and engagement (e.g., comments, retweets, share).
By Wednesday, post to your blogs an initial rough outline or link to a draft of your digital paper, with any questions or comments you have about the assignment. You may follow up on your initial post with an updated outline or draft later in the week, but no later than Friday.
Provide feedback to each of your team members. To provide feedback, publish a reply to each teammate's initial Storify post.
Author's of the post should respond to their teammates' comments. Continue to comment and reply throughout the week and maintain an active discussion through the weekend.
Authors may also post revised Storify outlines or drafts if they wish to receive additional feedback.

Please also be sure to review this week's reading assignments listed below. Mark has provided some interesting articles that cover social media measurement and ROI from three different perspectives: Academic, Private and Government.

Read:

Academic Sector