Brand Advocacy 101: Influencing for Beginners

We've all been a brand advocate at some point or another, but how much influence do you really have on a brand's success?  Here Reebok discusses how they choose brand advocates and integrate them into their overall communication strategy.  Ben Cobb from Reebok does a great job of laying a very simple foundation of how they not only achieve consumer engagement, but how they reinforce emotional relationships with their brand.  

As he notes, it's not always about partnering with a celebrity, it's more about identifying authentic fans of the brand who have the power to influence consumers and drive that same passion for the brand.  

Several key take away points for effectively influencing covered in his presentation:
  

• Determine what and who you are trying to influence 
• Find the right partners 
• Activate them the right way

http://wordofmouth.org/blog/video-how-reebok-finds-the-right-brand-advocates

 Happy reading until we blog again...